diff --git a/bin/deploy b/bin/deploy
new file mode 100755
index 00000000..24c15fb8
--- /dev/null
+++ b/bin/deploy
@@ -0,0 +1,66 @@
+#!/usr/bin/env bash
+set -euo pipefail
+
+cd "$(dirname "$0")/.."
+
+RED='\033[0;31m'
+GREEN='\033[0;32m'
+YELLOW='\033[1;33m'
+NC='\033[0m'
+
+log()  { echo -e "${GREEN}==> $1${NC}"; }
+warn() { echo -e "${YELLOW}==> $1${NC}"; }
+die()  { echo -e "${RED}ERROR: $1${NC}" >&2; exit 1; }
+
+# Ensure we're in a clean state
+log "Checking working tree..."
+if [ -n "$(git status --porcelain)" ]; then
+  die "Working tree is dirty. Commit or stash changes first."
+fi
+
+# Pull latest from both branches
+log "Pulling latest from origin..."
+git fetch origin
+
+# Sync production image changes into main
+log "Checking for CI image updates on production..."
+git checkout production
+git pull origin production
+
+IMAGE_COMMITS=$(git log main..production --oneline --grep="update production image" | wc -l | tr -d ' ')
+if [ "$IMAGE_COMMITS" -gt "0" ]; then
+  log "Found $IMAGE_COMMITS image update(s) on production, merging into main..."
+  git checkout main
+  git merge production --no-edit
+else
+  git checkout main
+fi
+
+git pull origin main
+
+# Run all tests
+log "Running precommit checks (compile + format + tests)..."
+if ! mix precommit; then
+  die "Precommit checks failed. Fix issues before deploying."
+fi
+
+# Push main (triggers staging deploy via Dokku)
+log "Pushing to main (staging)..."
+git push origin main
+
+# Merge main into production and push (triggers CI pipeline)
+log "Merging main into production..."
+git checkout production
+git merge main --no-edit
+git push origin production
+
+# Switch back to main
+git checkout main
+
+log "Deploy triggered."
+echo ""
+echo "  Staging:    pushed to main (Dokku auto-deploys)"
+echo "  Production: pushed to production (CI runs tests, builds image, FluxCD applies)"
+echo ""
+echo "  Monitor CI: https://git.mcintire.me/graham/towerops-web/actions"
+echo "  Monitor k8s: kubectl rollout status deployment/towerops -n towerops"